Planning
Our approach to planning is best described as thorough. We invest heavily in industry audience measurement research. Our in depth competitive analysis is conducted in real time and our sector reviews provide creative and strategic insight. Our planning process combines this data with an in depth understanding of our clients objectives, early involvement in the media briefing process and close contact campaign development.
There's more to negotiation than just volume - and we can buy against the biggest agencies in town.
We strive to add value throughout the buying process, aiming to over-deliver on every plan. And that means being opportunistic too - we're flexible enough to capitalise on favourable market conditions.
Digital
Digital is at the heart of our proposition and is fully integrated to our planning process.
This allows us to adapt to the rapidly changing media landscape and operate at the technical frontiers of digital media - consistently providing new and innovative digital solutions
Digital services include:
Online planning & buying, Digital strategic planning, Competitive reporting, Interactive TV, Search-engine marketing, email / crm, Digital partnerships, Wireless marketing, Tracking & optimisation, Affiliate marketing, Viral/community/web 2.0
International
We offer a comprehensive and fully integrated service beyond the UK, providing the high levels of planning input and executional control which we pride ourselves in.
Post-Campaign Analysis
No campaign is over until we have completed vigourous post-campaign analysis and shared all our findings with the client. Verifying campaign delivery is fundamental.
Our post campaign and sector reviews provide insight and benchmarks for future campaigns to further increase our client's competitive advantage.
Other Services
Bespoke production management system, Print Buying Facility, TV commercial adaptation, Clearcast clearance, Radio promotions/production, Asset Management